After making a deal with Time Warner Cable, Diddy's Revolt cable channel is almost all set to go. Hip-Hop mogul P. Diddy wants to bring music videos, news interviews, performances, and more to his new potential channel.
Diddy says, "My mission is to bring kids back to television" as apposed to channels such as MTV which used to be strictly music. P. Diddy is blaming reality TV for taking over these once "music channels." He wants to create an outlet where young people of ages 18 to 34 can enjoy the art of music without the unnecessary baggage.
"If I was in that position, I probably would have bit at that apple too, to be more than just a music channel and be more of a youth culture network. But sometimes it's better to do one thing great. The most powerful thing that brings us together is music," says Diddy.
However, Diddy doesn't plan to make his network a straight Hip-Hop channel. He says it will be a predominately "urban-based channel" but it will not discriminate.
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This might be a good idea because there isn't a cable network that 's strictly dedicated to music anymore. There was a time when MTV, BET and VH1 were dedicated to music but now those channels are all about reality shows.
I hope this project from Diddy is successful, and I hope he's able to keep it independent. Because we all know once the corporate media comes in and buy a station out, the station is never the same.
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